A carbon-neutral meeting culture
Cutting carbon emissions through online collaboration.
It is possible to do the right thing for the planet, and the right thing for a company’s balance sheet: by using web conferencing rather than hopping onto a plane. Collaboration software not only means lower travel costs, it also provides an excellent opportunity for companies to be visibly “green”.
Prestige 2.0: Corporate social responsibility put into practice by reducing air travel
Jetting off to a business meeting still has a certain cachet – but there are downsides. According to the IBM initiative Travel footprinting, transportation, including business trips, cause 27 percent of greenhouse gas emissions. And although – according to the Economist Intelligence Unit Report – the majority of decision-makers see web conferencing as a viable alternative, only a small proportion of companies have actually integrated virtual meetings into their day-to-day operations. So by implementing a sustainable carbon-neutral meeting culture, businesses can raise their profile as pioneers.
Hints for implementing the cultural change
Everyone in business is now familiar with the concept of “Think before you print”. Now it is time to “Think before you fly.” But both face-to-face and over–the–net meetings fulfill a variety of purposes, and take a variety of forms. So it is important to choose a conferencing software that best suits the task at hand. Guidance is provided by the functionality comparison for the top five online-meeting solutions featured on webconferencing-test.com. Further information is provided by an overview of all solutions tested.
